RockFig Partners
20 year experienced business operator, working alongside management, professionalising finances functions, helping businesses gain investment
Is your Finance Dept fit for purpose?
Taking on investment from private equity or VC can be scary. Businesses often spend copious amounts of time getting product market fit right, business model on point and making sure the team is in place. Often, financial readiness is an afterthought, yet has a significant impact on gaining investment and getting the value you are due.
Does this sound familiar?
I use outsourced accountants or a bookkeeper - “my business is straightforward”
I get my P&L report from my accounting system and I make decision based off of this.
I know we are growing and have a good sense of where I want to be, but I don’t have an integrated forecast model
I know what my cash balance is, but I don’t have an integrated cash flow forecast
I have a good sense of the KPIs, but they are in my head. I don’t track them, and make strategic decision based on these
If any of these ring true, its likely you need to uplift your finance function. However, its not too late. We can help you get your finance department into shape, ready to take investment and gain the valuation you desire.
Find out today the health of your finance function and its readiness to take investment
What we do
Preparation for Transaction
Do you need experienced hands-on assistance ahead of an equity investment, fund raise or business sale?
We work hands-on with businesses to bring them to investment readiness. this includes:
Transaction readiness reviews
Preparing finance teams for investment or exit
Implementation of full suite management information, fit for institutional investment
Manage financial diligence streams
Financial Modelling
Do you know where your cash balance will be a month, a year, 5 years from now?
Fully integrated financial forecast models are often only developed ahead of a transaction, but can be invaluable for leadership teams to make data driven decision in the day to day running of your business. However, for small businesses, these are expensive and often cumbersome. We provide attractive and cost effective bespoke models to support your finance function:
Dynamic 3-statement forecast and cash flow models
Scenario and sensitivity analysis
Insight & strategic commentary
Fractional CFO Services
Ever needed to lean on someone who has “been there, done that, and got the T-shirt?”
Transition to institutional investment can be difficult. We provide ongoing fractional CFO services to investors, founders and finance teams
Strategic financial leadership without full-time cost
Board-level strategic insightreporting & cashflow management
Hands-on support through the deal process
Are we right for you?
We work closely with founders and management teams looking to grow their businesses. Whether you are looking for investment from VCs or private equity, we specialize in working with businesses pre and post investment that need hands-on guidance through the investment cycle: We focus on working with businesses looking for the following:
Post Investment Value Creation
If you have taken investment but don’t have access to a full suite of financial expertise - we can help by providing full model assistance, or part access to FP&A
Seeking Investment
If you are a profitable business (EBITDA: up to £5m) and are looking for investment through MBO, MBI, Cash out, Growth Capital to grow your business organically and/or in-organically
Rowan Grobler
Rowan is an experienced CFO, Investor and business leader with over 20 years’ experience working with private equity backed SME’s. He is well known in the industry for rolling up his sleeves, and getting deep into the trenches with the management teams he works with, specifically in the technology and professional services sector. He is also no stranger to the deal table - he has been party to 3 private equity transactions as a CFO. As an investor, he has invested in and worked with a number of dynamic management teams in the technology and professional services sector.
But here is what makes Rowan different. He isn't just about building models and making deals. He's all about bridging the gap between operational know-how and investment understanding. He is acutely aware of what investors want and has a knack for guiding founders through the funding process - He's your secret weapon for getting your business investment-ready.
Rowan is a regular panelist, speaker and judge for technology focused investment and has been published in leading publications with his “5 fundamentals Investors look for in businesses” to help founders gain investment.
Get in touch.
We would love to know more about you and your business. Please reach out and get in touch so we can set up a time to chat. We usually get back to you within a business day.
rowan@rockfig.co.uk
+44(0)7780 448 646
42-143 Parrock Street, Gravesend